Virtual Event: Tips

A virtual event is any organized meet-up that takes place online rather than in a physical location.

While virtual events may seem like they’d be less engaging, you’d be surprised at the value they can bring. It allows you to bring together a wider audience

In times of uncertainty, when your attendees aren’t sure they can make it all, online events are a smart way to connect with your attendees and ensure human connection is not lost.

All events come with logistical challenges. Here’s some tips how to avoid hiccups during your virtual event.

Start with a key goal and concept, then take it from there. Will the event be live, on-demand, or both? Will access be gated or free? When is the best time for the event? Will you require event registration? How will you promote the event? Will people still have access to the event once it’s over? These are just a few questions to keep in mind.

Choose strong keys points from your event and make sure the value is clear in your marketing. Take advantage of the social media tools available. Create an event countdown in Instagram Stories. Create a Facebook event with all the necessary information. List your event on sites like Eventbrite and on other places your audience will come across.
Always include who, what, where, and how. All virtual event marketing should have a link. Whether it’s a link to registration form or your Instagram profile, show people where they need to go.

Most online platforms have interactive features. Ask people to participate in polls or quizzes. Take requests and suggestions, or simply shoutout names as people tune in. At the end of the event, ask for feedback.