Why smart brands are embracing the 'living logo
A logo is undoubtedly one of the most important parts of a company’s brand. It is the “face” of your company and it helps hold all aspects of your brand together. Logos are able to communicate your entire business in a split second. As marketing is evolving to accommodate the changing technology and consumer habits, so must logos.
Animated logos are nothing new. They pushed the limits of expression, digital technology now makes it possible for brands to create truly interactive identities, adding exciting new dimensionality into logo design.
One of the biggest functions of a logo is creating and promoting brand awareness. A static logo may require several interactions in order to elicit recognition. An animated logo often has a more immediate imprint. A static logo might keep a consumer’s attention for a few seconds, but an animation captures an audience’s attention, as well as curiosity. You want consumers’ eyes on your brand as long as possible, and creating an animated logo is a step in the right direction.
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